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Sometimes, the most valuable lightbulbs go off for me during a coaching or teaching session. Today was not different.

While coaching a client on redefining their purpose and resurfacing their passion, the subject of knowing your “why” arose. I am a huge proponent of the “why” in any life or business, I love to ask people what reason they have for doing the things they do. Finding your “why” is simple right? We all do things, all kinds of things, as a matter of fact. And surely we have reasons for all of them; otherwise, why would we do them?

But, I digress. The truth of the matter is that most of us rarely have a purpose for our actions, and most of the time when a business is in it’s infancy, there isn’t a super clear, easy to understand end goal. I have found that as time goes on, and the “why” develops further, the day to day of that business changes (as do some of the goals) for the better and it becomes more successful.

But, what is the “why”? For example, let’s pretend for a moment that you are a photographer. You may be saying to yourself, that your purpose is obvious. You take gorgeous pictures in order to help people protect their memories and experiences. That is wonderful, and we definitely need hard working, talented photographers in the world! But that isn’t really a “why”, it is a duty that you have to your business and to your client. It is “what you do” not  “why you do it”. Why do you take the pictures? Why are they edited in the fashion that you edit them? Or why do you feel it is important to protect memories and experiences? What is the bigger push that keeps you moving in the right direction? Figure that out, and your already halfway across the bridge. The next step? Start working that into your daily life and into business interactions and decisions.

Me? My ultimate “why” that I want to help women grow and care for themselves, to give them the opportunity to be more self sufficient in life.  I want to pass on any knowledge or skill that I have learned or developed that can teach others how to have better lifestyles and better more fulfilling businesses. This shines through in every (and there are a few) offshoot of my company. Everything that I do professionally does ultimately works toward that final goal.

It isn’t necessarily always about the business. When I started Harper Maven Design I was a graphic designer, and I still am. But, as I defined and adjusted my “why”, growth happened, and my world expanded. Discover your why, and the world is yours.

Interested in Business or Life Coaching one on ones or Group Series? Get in touch here. We would love to have you!

xoxo,

Tori

Advice + Opinion, EDITORIAL

Wednesday, May 30th, 2018

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  1. Bry Jaimea

    June 19th, 2018 at 9:12 am

    This sounds amazing! Thank you for sharing the recipe xx

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