Let’s be honest, checking your social media networks can sometimes put quite a damper one your self esteem. Even the most experienced and confident users are guilty of posting a gorgeous image of their work or a life event only to second guess it as soon as they see another accounts carefully curated and well thought out feed.
It is incredibly easy to fall into a comparison trap, becoming obsessed with how your life appears to others and overly conscious of every move you make online. And, even though your feed is be getting a good amount of followers or likes, you may still be concerned that it’s not as good as the others out there. We know, we know. We’ve all been there at one time or another.
So, what can you do when you love the thrill that you get from viewing and sharing posts with users from around the world, but you also get a pit in your stomach the minute you start scrolling through the perfection that is your follow list? These 5 tips will give you the ability to fulfill your social media craving while keeping your self esteem perfectly in tact.
5 WAYS TO MANAGE YOUR SOCIAL MEDIA & PROTECT YOUR SELF ESTEEM
- DETERMINE YOUR DEMOGRAPHIC – When you are looking through your newsfeed, it is easy to forget that you may be “speaking” to a different demographic than someone else who posts only color coded, pre-planned perfection. Think about the purpose of your feed and who is meant to see it? If you are a Mama who loves sharing pics of your kids with far away loved ones, you absolutely should not feel the pressure to do it the same way as the Mommy Blogger with 60,000 followers and multiple sponsors. Keep in mind that the Mommy Blogger more than likely has an extensive knowledge of photography and photoshop due to YEARS of curating their content. Some of these users even have professional hairstylists, makeup artists and photographers that help them with each and every photoshoot.
- DEFINE YOUR CONTENT STYLE – Now that you know who your demographic is, start thinking about the best way to reach them and to have them take notice of your content. Some followers adore a heavily photoshopped image with a magical format and gorgeous colors, while others truly want to see raw, real life. For instance, a travel blogger may have the goal of giving their followers a glimpse into their lives, the good and bad, so they will most likely opt for a less edited and more realistic photo collage. But, a children’s photographer who specializes in fine art or creatively set up portrait photography may have a much more planned composition and a more defined edit. Determine which works best for your personal style and the purpose of your feed and run with it. Don’t worry about what another user is posting if the style doesn’t line up. (Master Tip: Check out these social media planning tools that will help you to style your content as needed!)
- TAKE A BREAK – This may seem counterproductive to your ultimate goal, but trust me, it’s not. I’m sure you have heard the saying, “take care of yourself first”, and it absolutely applies to social media. If you are feeling a bit overwhelmed, are in hardcore comparison mode, or are just exhausted with the whole thing, take a little break. When you make the conscious choice to return to tending your feed, you will feel replenished and revived, and you will make better choices about how to handle and manage your networks. Sometimes, you need to listen to that little voice telling you that it’s time to step back.
- ENGAGE – The more that I engage with others on social media, the better I feel. There is nothing more confidence boosting than giving a compliment and making someone else day, so I try to do it often. See an instagram image that blows your mind? Tell the user! Can’t get enough of the design work you came across on a business feed? Let the user know that you are obsessed! They will appreciate the boost and before you know it, you’ll have built a community of like minded friends on social media that will take care to send positive vibes one another’s way!
- CREATE VISUAL CONTENT THAT YOU LOVE – It is hard to hear, mainly because we all want to fit in and hang out with the popular crowd, but at the end of the day, your parents were right. The only person that has to like it is you. Don’t feel the need to share everything with everybody, but make sure that the content that you do post gives you flutters in your heart. If you love it, there is nothing to compare. Just do you and let the others do them.
Interested in learning how we curate, manage, and plan our own business and personal social media networks. Check out our online course here! We would love to see you there!
Monday, July 9th, 2018
SOCIAL MEDIA & YOUR SELF ESTEEM